Map
Understand how data actually moves, not how it's supposed to.
About me
I build the systems behind
ecommerce decisions
Most ecommerce setups look fine on the surface. The storefront works. Orders go through. Ads are running. But underneath, things don't line up. Numbers don't match. Data is fragmented. Teams rely on guesswork. That's where I come in.
What I focus on
The layer between the storefront and the decisions.
I focus on the layer between the storefront and the decisions, where data flows, breaks, and, when done right, becomes something reliable.
How I work
I don't start with code.
I start by mapping how data moves across your business: from the website, to payments, to fulfillment.
That's where the real problems show up. Once the gaps are clear, I design and build the systems that fix them.
The goal is simple: turn messy systems into something you can trust.
Design
Plan the system before writing a line of code.
Build
Custom solutions, built to handle real complexity.
Maintain
Systems that stay stable as the business grows.
What I build
Most of my work sits in the backend and data layer of ecommerce businesses.
Ecommerce
Custom WooCommerce/Django commerce, checkout/order flows, product/catalog logic, B2B/B2C
APIs
ERP, CRM, payments, couriers, marketplaces, accounting systems.
Data Analytics
ETL/data pipelines, dashboards, product/order/customer data, reporting.
AI
Operational workflows, AI assistants, data processing, repetitive back-office tasks.
Bad data doesn't just create confusion. It leads to wrong decisions.
Engineering
Simple. Stable. Easy to extend.
Not over-engineered. Not fragile. Not dependent on constant firefighting. Just solid.
I've spent the last few years working closely with ecommerce businesses, building systems that sit behind the scenes but drive real decisions.
If this sounds familiar
We'll probably have a useful conversation.